Yeyo’s was a great project to work on because the people are so great. Rafael & Roman Rios began by working with their dad in his garden years ago. When it got too big to give away, they started the food truck and their dad was a huge help in encouraging them to do so. His name is Don Rios but they’ve always called him “Yeyo.” That’s where they get their name!
Our primary focus on this redesign is making their menu easy to find for the user and to make it easy for them to update it on their own without the fear of messing up the design. It’s all about peace of mind and making their jobs easy.
We also made them a few videos that you may have seen in the restaurant. They highlight the different local farms and places they get their food, furniture etc. It turns out they actually visit their hometown in Mexico and the surrounding cities to try the street food, then go to peoples houses to learn how to cook it. Then they bring it back here and cook it for us! One hundred percent authentic. It was a blast taking images and video for them.